"In my 30 or 40 years of experience of combating drug abuse or alcohol abuse or tobacco misuse this is by far the most effective preventative action I have come across, one of the very few preventative activities to have a proven record of being successful, and I think anybody who considers these problems important in the world and have the possibility and the means to make a contribution should seriously consider supporting the Rock Challenge."
Hans Emblad - Former Director Substance Abuse Programme, World Health Organisation